Courseware for Meta Digital Marketing

This course provides a hands-on experience working inside Meta’s marketing & advertising platforms, that will show competency at an industry associate-level and is college and career ready. You will be able to demonstrate the correct application of the principal features of Digital Marketing within Meta properties and complete tasks independently.

Designed to help you get certified

The Meta Digital Marketing certification is built to test and validate foundation-level concepts and knowledge in Digital Marketing utilizing Meta technologies. These core concepts include establishing a digital presence, the fundamentals of advertising, managing different types of digital advertisements, and reporting to measure and improve marketing outcomes.

Includes

  • 6 Chapters
  • 26 Topics
  • 17 Scenario-Based Practice Activities
  • 26 hands-on timed Quizzes
  • 6 Hands-on Scenario-Based Projects
  • Certificate of Completion

Course Content

  • Course Introduction

  • Chapter 1 Overview

  • Chapter 1 Introduction

  • Chapter 1: Pre-assessment

  • Topic 1.1: Meta Technologies: Who They Are, What They Do, and How They Can Help You

  • Topic 1.1 Quiz

  • Topic 1.2: Establishing a Business Presence on Meta

  • Topic 1.2 Quiz

  • Scenario Based Activity: The Busy Baker

  • Topic 1.3: Best Practices for Mobile Ads

  • Topic 1.3 Quiz

  • Topic 1.4: The Evolution of Meta’s Algorithms

  • Topic 1.4 Quiz

  • Topic 1.5: Myths, Campaign Structures, and the Psychology of Ads

  • Topic 1.5 Quiz

  • Chapter 1: Vocabulary

  • Chapter 1: Project

  • Chapter 1: Post-assessment

  • Chapter 2 Overview

  • Chapter 2 Introduction

  • Chapter 2: Pre-assessment

  • Topic 2.1: The Power of Advertising on Meta Platforms

  • Topic 2.1 Quiz

  • Topic 2.2: Meta Pixel and Conversions

  • Topic 2.2 Quiz

  • Scenario Based Activity: The Green Thumb Initiative

  • Topic 2.3: Ad Pricing and Placement on Meta Platforms

  • Topic 2.3 Quiz

  • Topic 2.4: Audience Behavior and Segmentation

  • Topic 2.4 Quiz

  • Topic 2.5: Data Privacy Protections and Ad Policies

  • Topic 2.5 Quiz

  • Scenario Based Activity: The Green Bean Cafe

  • Chapter 2: Vocabulary

  • Chapter 2: Project

  • Chapter 2: Post-assessment

  • Chapter 3 Overview

  • Chapter 3 Introduction

  • Chapter 3: Pre-assessment

  • Topic 3.1: Boosting Posts vs. Creating Ads

  • Topic 3.1 Quiz

  • Topic 3.2: Campaign Structure: Campaign, Ad Set, and Ad Levels

  • Topic 3.2 Quiz

  • Scenario Based Activity: Eco Elegance

  • Topic 3.3: Ad Formats and Targeting Options

  • Topic 3.3 Quiz

  • Topic 3.4: Budgeting and Ad Scheduling

  • Topic 3.4 Quiz

  • Scenario Based Activity: Meta Advertising Campaign Challenge

  • Chapter 3: Vocabulary

  • Chapter 3: Project

  • Chapter 3: Post-assessment

  • Chapter 4 Overview

  • Chapter 4 Introduction

  • Chapter 4: Pre-assessment

  • Topic 4.1: Using Meta Ads Reporting Tools to Assess Campaign Worthiness

  • Topic 4.1 Quiz

  • Topic 4.2: Defining Key Performance Indicators (KPIs)

  • Topic 4.2 Quiz

  • Scenario Based Activity: Refresh Seltzer

  • Topic 4.3: Using Data to Optimize Future Campaigns

  • Topic 4.3 Quiz

  • Topic 4.4: Customer Journey Mapping

  • Topic 4.4 Quiz

  • Scenario Based Activity: GreenHome Innovations

  • Chapter 4: Vocabulary

  • Chapter 4: Project

  • Chapter 4: Post-assessment

  • Chapter 5 Overview

  • Chapter 5 Introduction

  • Chapter 5: Pre-assessment

  • Topic 5.1: Engaging Audiences Across Meta Platforms

  • Topic 5.1 Quiz

  • Topic 5.2: Improving Ad Performance Through A/B Testing

  • Topic 5.2 Quiz

  • Scenario Based Activity: Radiant Gems

  • Topic 5.3: Maximizing Return on Investment (ROI)

  • Topic 5.3 Quiz

  • Topic 5.4: Crisis Management on Social Media

  • Topic 5.4 Quiz

  • Scenario Based Activity: Bloom Beauty

  • Chapter 5: Vocabulary

  • Chapter 5: Project

  • Chapter 5: Post-assessment

  • Chapter 6 Overview

  • Chapter 6 Introduction

  • Chapter 6: Pre-assessment

  • Topic 6.1: Creative Best Practices for Meta Ads

  • Topic 6.1 Quiz

  • Scenario Based Activity: Eco Eats

  • Topic 6.2: Common Ad Issues and Solutions

  • Topic 6.2 Quiz

  • Topic 6.3: Advanced Targeting

  • Topic 6.3 Quiz

  • Topic 6.4: Advanced Troubleshooting: Meta Pixel and Data Issues

  • Topic 6.4 Quiz

  • Scenario Based Activity: Playwise Games

  • Chapter 6: Vocabulary

  • Chapter 6: Project

  • Chapter 6: Post-assessment

 
 
 
 
 
 

Includes the following features

  • E-textbook

    Each course includes a complete e-textbook. The topics are chunked and embedded. Ideal for informing discussions or assigning homework.

  See explainer video

  • Read-Along

    Listen - a read-along feature designed to support auditory learners is available in every course. This feature is available at the top of every topic page. Simply click on the "play" icon and start listening.

 See explainer video

  • Comprehensive Grade Book

    Save valuable time by eliminating the need to create additional lessons. All MSi courses generate grades automatically from students as they complete knowledge checks, practice activities, quizzes, and projects. These grades are automatically entered into the MSi LMS (Learning Management System). You can easily import these grades into your district's grade book.

  • Assessments to Track Progress

    Easily measure your students learning gains and identify any knowledge gaps. At the beginning of every chapter, there is a pre-assessment. Once students have completed the chapter there will be a post-assessment. You’ll see these scores immediately so you can proceed accordingly.

 See explainer video

  • Focus Mode

    To make it easier to concentrate, MSi offers a Focus Mode. This tool removes elements on the page that can be distracting. We’ve found this feature to be very helpful, particularly for visual learners.

  See explainer video

  • Course Completion Badge

    Share accomplishments! Upon completion of the course with a grade of 80% or higher, students are eligible for a course completion badge that is designed to be displayed on LinkedIn and other social media channels.

  • Course Completion Certificate

    Showcase success! After completion of the course with a grade of 80% or higher, students are eligible for a printable course completion certificate.

Support you can depend on*

*Our exceptional customer support is always included. Fine print not needed. 

At MSi, we are dedicated to your success. We want you to feel comfortable coming to us to ask questions. This is what we do for a living, and we love our job! Our helpful customer support team is based in the United States, friendly, and ready to assist. We are here to help you through the entire process. We’ll give you detailed instructions to enroll your students, set up your courses, and answer any questions you may have along the way. MSi takes pride in providing customer support you can depend on.

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