ESB - Entrepreneurship and Small Business V2

ESB is the first certification product in the new Certiport Business Fundamentals Certification Program. Successful completion of this certification will validate skills and knowledge for those students interested in working in a middle-skill trade profession as their own boss and those with entrepreneurship and small business career aspirations.

ESB - Entrepreneurship and Small Business V2
4
CHAPTERS
25
TOPICS
9
COMPONENTS

course curriculum

Chapter 1: Entrepreneurial and Small Business Concepts

  • Topic 1.1: Concepts of Entrepreneurship
  • Topic 1.2: Types of Business
  • Topic 1.3: Legal Structures of a Business
  • Topic 1.4: Roles and Responsibilities within a Business
  • Topic 1.5: The Design Thinking Process
  • Topic 1.6: How to Recognize a Business Opportunity
  • Topic 1.7: Elements in a Business Plan
  • Topic 1.8: Identify Intellectual Property Concepts

Chapter 2: Marketing and Sales

  • Topic 2.1: Understand Market Segmentation
  • Topic 2.2: Complete a SWOT Analysis
  • Topic 2.3: Identify Marketing Platforms
  • Topic 2.4: Customer Acquisition and Customer Retention

Chapter 3: Production and Distribution

  • Topic 3.1: Define Elements of the Product/Market Fit Hypothesis
  • Topic 3.2: Identify Quality Control Testing Processes and adherence to government regulatory and safety requirements
  • Topic 3.3: Identify Distribution Channels
  • Topic 3.4: The Supply Chain
  • Topic 3.5: Identify the Value of the Minimum Viable Product
  • Topic 3.6: The Difference between Fulfillment and Distribution Centers

Chapter 4: Business Financials

  • Topic 4.1: Basic Financial Statements – The Income Statement
  • Topic 4.2: Basic Financial Statements – The Balance Sheet
  • Topic 4.3: The Cash Flow Statement
  • Topic 4.4: Equity Statement
  • Topic 4.5: The Breakeven Point and the Price of your Product
  • Topic 4.6: Start-up Funding
  • Topic 4.7: Credit Rating

what's included

4

Chapter Overview Pages

Preparing for the Material and Certification Chapter Overview pages provide students with a clear understanding of the material they will engage in the upcoming chapter.

4

Chapters

Structured by Chapters Our MSI courses are thoughtfully organized into chapters, mirroring the structure of a traditional digital textbook.

25

Topic Pages

Comprehensive written material to address all required knowledge. Embedded Knowledge Checks help ensure students are actively tracking and understanding the material as they go.

57

Knowledge Checks

Instant Feedback and Material Tracking Knowledge Checks are interactive questions seamlessly embedded directly within the Topic Pages.

8

Pre- and Post-Assessments

Measuring Learning Gains Pre and Post Assessments are strategically placed at the beginning and end of every chapter.

161

Vocabulary Flashcards

Tried-and-True Retention Vocabulary Flash Card Decks utilize a tried-and-true method to help students efficiently retain and learn both vocabulary and key terms.

161

Key Terms

Industry-Specific Language Key Terms are provided to help students understand language that is highly specific to a particular industry, software application, or subject matter.

1

Course Completion Badge & Certificate

Acknowledging Course Success. At the conclusion of every MS course, students who successfully complete the required coursework receive a Certificate of Completion.

8

Scenario-Based Activities/Case Study Activities

LMS INTEGRATION

truly seamless courseware integration for your LMS

Our courseware is available directly in your Learning Management System, providing a seamless experience for both instructors and students. Deploy MSI courseware with native integration, automatic grade syncing, and interactive assessments—all within your existing LMS environment.

Canvas
Moodle
Schoology
D2L

An example our courseware in Instructure Canvas

Our courseware in your LMS

Deploy MSI courseware directly within your LMS seamlessly integrated.

Native quizzes in your LMS

Quizzes appear natively in your LMS gradebook automatically synced.

Grades Sync is automatic

Grades sync automatically to your LMS gradebook for seamless integration.

Knowledge checks

Interactive knowledge checks embedded throughout courseware content.

Frequently asked questions

Common questions about this course and MSI courseware.

Discuss your needs using the form on this page or contact our team. We'll discuss your needs and set up access—either on our platform or through your LMS (Canvas, Schoology, D2L, Moodle).

MSI courseware integrates with major learning management systems. We provide native integration, automatic grade syncing, and interactive assessments. Tell us your LMS when you Discuss your needs and we'll confirm compatibility.

Yes. MSI courses are designed to work on any device with an internet connection, including Chromebooks. Our platform is responsive and supports the tools and activities included in the course.

Many MSI courses align to industry certifications (e.g. Certiport, Adobe, Microsoft). Check the course description and features for certification pathways, or ask our team when you Discuss your needs.

We provide technical support and guidance for deployment and use. For ongoing questions about your courseware, use the Support Desk or Contact Us links in the footer. Discuss your needs to discuss implementation support.

Schedule a Demo

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what the demo includes

Learning Management System

A full demonstration of our LMS and how MSI delivers curriculum through an easy-to-use, cloud-based portal.

Signup & enrollment

Walkthrough of the signup and enrollment process so you see how straightforward it is to get started.

In-application learning

Showcase of in-application learning technology and web-based simulated activities built into the platform.

Gradebook solution

Discussion of our gradebook solution and how it fits into your workflow for tracking and reporting.

reach out

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For general inquiries, demos, or support—reach out to our team. We're happy to answer questions and point you to the right resources.