Meta Certified Digital Marketing Associate

The successful candidate has the foundational knowledge and skills necessary to implement and manage digital marketing strategies, including establishing a digital presence, the fundamentals of advertising, managing different types of digital advertisements, and reporting to measure and improve marketing outcomes.

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Meta Certified Digital Marketing Associate
6
CHAPTERS
26
TOPICS
6
FEATURES
9
COMPONENTS

course curriculum

Chapter 1: Meta As a World Leader in Business

  • • Topic 1.1: Meta Technologies: Who They Are, What They Do, and How They Can Help You
  • • Topic 1.2: Establishing a Business Presence on Meta
  • • Topic 1.3: Best Practices for Mobile Ads
  • • Topic 1.4: The Evolution of Meta’s Algorithms
  • • Topic 1.5: Myths, Campaign Structures, and the Psychology of Ads

Chapter 2: Advertising Fundamentals on Meta

  • • Topic 2.1: The Power of Advertising on Meta Platforms
  • • Topic 2.2: Meta Pixel and Conversions
  • • Topic 2.3: Ad Pricing and Placement on Meta Platforms
  • • Topic 2.4: Audience Behavior and Segmentation
  • • Topic 2.5: Data Privacy Protections and Ad Policies

Chapter 3: Creating and Managing Ads

  • • Topic 3.1: Boosting Posts vs. Creating Ads
  • • Topic 3.2: Campaign Structure: Campaign, Ad Set, and Ad Levels
  • • Topic 3.3: Ad Formats and Targeting Options
  • • Topic 3.4: Budgeting and Ad Scheduling

Chapter 4: Measuring and Reporting Success

  • • Topic 4.1: Using Meta Ads Reporting Tools to Assess Campaign Worthiness
  • • Topic 4.2: Defining Key Performance Indicators (KPIs)
  • • Topic 4.3: Using Data to Optimize Future Campaigns
  • • Topic 4.4: Customer Journey Mapping

Chapter 5: Managing Digital Presence and Ad Performance

  • • Topic 5.1: Engaging Audiences Across Meta Platforms
  • • Topic 5.2: Improving Ad Performance Through A/B Testing
  • • Topic 5.3: Maximizing Return on Investment (ROI)
  • • Topic 5.4: Crisis Management on Social Media

Chapter 6: Best Practices and Troubleshooting

  • • Topic 6.1: Creative Best Practices for Meta Ads
  • • Topic 6.2: Common Ad Issues and Solutions
  • • Topic 6.3: Advanced Targeting
  • • Topic 6.4: Advanced Troubleshooting: Meta Pixel and Data Issues

what's included

6

Chapter Overview Pages

Preparing for the Material and Certification Chapter Overview pages provide students with a clear understanding of the material they will engage in the upcoming chapter.

6

Chapters

Structured by Chapters Our MSI courses are thoughtfully organized into chapters, mirroring the structure of a traditional digital textbook.

26

Topic Pages

Comprehensive written material to address all required knowledge. Embedded Knowledge Checks help ensure students are actively tracking and understanding the material as they go.

70

Knowledge Checks

Instant Feedback and Material Tracking Knowledge Checks are interactive questions seamlessly embedded directly within the Topic Pages.

12

Pre- and Post-Assessments

Measuring Learning Gains Pre and Post Assessments are strategically placed at the beginning and end of every chapter.

273

Vocabulary Flashcards

Tried-and-True Retention Vocabulary Flash Card Decks utilize a tried-and-true method to help students efficiently retain and learn both vocabulary and key terms.

273

Key Terms

Industry-Specific Language Key Terms are provided to help students understand language that is highly specific to a particular industry, software application, or subject matter.

1

Course Completion Badge & Certificate

Acknowledging Course Success. At the conclusion of every MS course, students who successfully complete the required coursework receive a Certificate of Completion.

47

Scenario-Based Activities

Activities that demonstrate how learned information applies in real-world contexts.

learning platform features

Automatic Grading

Real-time grading for quizzes and assessments.

Chromebook Compatible

MSi courses can be accessed from any device with an Internet connection.

Comprehensive Gradebook

Tracks student progress and assessment performance.

Immersive Reader

Allows language switching, distraction-free reading, and multilingual support.

Multilingual Support

Learners can switch page content into another language when needed. This feature supports English as a Second Language learners while keeping quizzes, assessments, and navigation in English.

Read-Along Feature

Students can have topic pages read aloud with a single click.

LMS INTEGRATION

truly seamless courseware integration for your LMS

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Our courseware is available directly in your Learning Management System, providing a seamless experience for both instructors and students. Deploy MSI courseware with native integration, automatic grade syncing, and interactive assessments—all within your existing LMS environment.

Canvas
Moodle
Schoology
D2L

An example our courseware in Instructure Canvas

Our courseware in your LMS

Deploy MSI courseware directly within your LMS seamlessly integrated.

Native quizzes in your LMS

Quizzes appear natively in your LMS gradebook automatically synced.

Grades Sync is automatic

Grades sync automatically to your LMS gradebook for seamless integration.

Knowledge checks

Interactive knowledge checks embedded throughout courseware content.

Frequently asked questions

Common questions about this course and MSI courseware.

Discuss your needs using the form on this page or contact our team. We'll discuss your needs and set up access—either on our platform or through your LMS (Canvas, Schoology, D2L, Moodle).

MSI courseware integrates with major learning management systems. We provide native integration, automatic grade syncing, and interactive assessments. Tell us your LMS when you Discuss your needs and we'll confirm compatibility.

Yes. MSI courses are designed to work on any device with an internet connection, including Chromebooks. Our platform is responsive and supports the tools and activities included in the course.

Many MSI courses align to industry certifications (e.g. Certiport, Adobe, Microsoft). Check the course description and features for certification pathways, or ask our team when you Discuss your needs.

We provide technical support and guidance for deployment and use. For ongoing questions about your courseware, use the Support Desk or Contact Us links in the footer. Discuss your needs to discuss implementation support.

Schedule a Demo

See how MSI allows you to deliver curriculum through an easy to use cloud based portal.

what the demo includes

Learning Management System

A full demonstration of our LMS and how MSI delivers curriculum through an easy-to-use, cloud-based portal.

Signup & enrollment

Walkthrough of the signup and enrollment process so you see how straightforward it is to get started.

In-application learning

Showcase of in-application learning technology and web-based simulated activities built into the platform.

Gradebook solution

Discussion of our gradebook solution and how it fits into your workflow for tracking and reporting.

reach out

have questions? we're here to help

For general inquiries, demos, or support—reach out to our team. We're happy to answer questions and point you to the right resources.

Contact us